Priority access for challenge members
One-on-One Coaching with Heidi’s Team By Application Only
You’re ready for personalized one-on-one support that works with your body, not against it. We bring on only 1-2 new clients a week, on purpose. Here’s why, and how to get one of those spots.
Apply for the waitlistIt’s free to join the waitlist for a limited time, so there’s nothing to pay.

each week
The honest reason
This waitlist isn’t a marketing trick.
“Real attention from a real coach requires real limits.”
We intentionally welcome only 1-2 new coaching clients each week. That gives every person the focus, preparation, and care this work deserves, not a funnel and not a one-size-fits-all handoff.
The number may grow as our team grows. For now, it is our honest capacity, with a waitlist that is typically around 8-10 people. We keep the process simple and fair: apply, join the list in the order you applied, and hear from us as space opens.
No guessing. No games.
How the waitlist works
- 01
Apply
Tell us about your goals and where you’re starting from.
- 02
Join the waitlist
Apply now and your place is saved at no cost.
- 03
We reach out
When your turn comes, you’ll have a short window to schedule your call.
- 04
Fit & Goals call
Have a real conversation with our team, get answers, and see if it feels right.
- 05
Enroll
Move forward with coaching when it feels right for you.

What coaching includes
Built for your body, your goals, and your real life.
- Personalized one-on-one attention from Heidi’s coaching team
- Personalized testing and labs where appropriate
- Hormonal support options layered in as needed
- A year-long path for people ready to do meaningful work
NuLane doesn’t replace the challenges, masterclasses, or Transform app. It’s a new, more personal option for people asking for closer access.
Real women. Real change.
Feel stronger. Trust yourself again.

Kim SewardSide-by-side progress from her journey.

Angie, Hormone ResetSide-by-side progress from her Hormone Reset journey.

Stephanie, Hormone ResetNoticing a meaningful change in her face.
“Becoming friends with the person I’ve been all along.”
“I am stronger, healthier, and more confident in my body.”
“I’m noticing a meaningful change in my face.”
Secure your spot
Save your place on the waitlist.
You’ll answer a few short questions and your spot is saved. It’s free for a limited time, so there’s nothing to pay.
The questions we hear
Straight answers.
What if it isn’t the right fit?
That’s exactly what the Fit & Goals call is for.
How long is the wait?
The waitlist is typically around 8-10 people, but timing depends on current capacity. We welcome only 1-2 new clients each week, review applications fairly, and keep you informed without promising a date we cannot guarantee.
What happens after I apply?
You join the queue and hear from us when a coaching opening is approaching. Then you’ll schedule a Fit & Goals call before deciding whether to enroll.
Is this the same as the challenge, masterclass, or Transform app?
No. Those programs aren’t going anywhere. NuLane is personalized one-on-one coaching with Heidi’s team for people ready for closer guidance and serious, year-long work. Challenge members are receiving priority access before the wider public launch.
A real conversation. No pressure.
Ready to see if coaching is right for you?
Apply for the waitlist, free for a limited timeWe’ll be honest about the fit, the timing, and what comes next.