Why did Heidi create NuLane?

Heidi Powell

Founder, NuLane Coaching

You may know Heidi from ABC's Extreme Weight Loss, where she and Chris Powell spent five seasons guiding people through yearlong transformations. Heidi was the daily coach in the trenches with them. She cheered them on, kept them honest, and was right there for the hard days as well as the big wins. That show taught her something she still builds everything around: lasting change takes time, close support, and someone who knows your whole story.

Since then, Heidi has kept doing the work. She co-authored two books on transformation and co-founded the Transform app and community. In 2018, she and Chris received the IDEA Jack LaLanne Award for their impact on health and fitness.

Then her own body changed. Heidi hit perimenopause and found that what had always worked for her stopped working. So she went looking for answers, and she has shared that search openly on her podcast, Heidi's Lane, and in her challenges for women in their late 30s, 40s, 50s and beyond. Her message is simple. Your body isn't broken. It's in a new season, and it needs a different kind of support. That means strength over punishment, enough protein, real recovery, and learning to be the CEO of your own health.

Women in her challenges kept asking for something more personal. NuLane is her answer. Heidi built the approach and leads the vision, and her coaching team works with you one-on-one, using your labs and goals to shape a plan for your body and your real life.

Heidi lives in Arizona and is a proud mom of four.

Heidi's team coaches clients one-on-one. Heidi does not personally coach clients.